Flower Parade 2026

On April 17, 18, and 19, we once again had the pleasure of enjoying the Bollenstreek Flower Parade. It was a weekend full of color, creativity, and tradition, during which the region was completely immersed in flowers and magnificent parade floats. ??

Brouwer Company was once again involved in the Flower Parade this year. As a transportation provider, we were able to contribute to an event that has become a fixture in the Bollenstreek and attracts thousands of visitors every year.

In the weeks and days leading up to the parade, many volunteers and participating organizations work hard on the preparations. The floats are carefully constructed and adorned with thousands of flowers. During the parade, all that effort comes together, and the Bollenstreek transforms into one big, colorful procession.

For us, it’s special every year to be a part of this. As a transportation provider, we ensure that everything related to the event runs as smoothly as possible and contribute in our own way to this wonderful regional event.

The Bollenstreek Flower Parade has been recognized as UNESCO Intangible Cultural Heritage. This recognition underscores the parade’s unique cultural value and the tradition that has been passed down from generation to generation. 

We look back on a successful and colorful weekend and would like to thank everyone who works so hard every year to make the Flower Parade possible. From the organizers and volunteers to all the participants and involved companies: together, you ensure that this beautiful tradition continues.

We’re already looking forward to the next edition!